Fiat Chrysler Chairman Sergio Marchionne is pondering over resurrecting the Alfa Romeo brand in Formula 1 as he seeks to improve the sales of luxury and sportscar brands under the group.
Alfa Romeo has a long history in grand prix racing, dating back to the pre-war era. It was immediately successful at the advent of the Formula 1 world champion, with Nino Farina and Juan Manuel Fangio winning the 1950 and 1951 titles respectively in Alfa Romeo machinery.
It subsequently withdrew from Formula 1 as a constructor, before making an unsuccessful comeback in 1979. With results far and few, the Alfa Romeo moniker once again disappeared from the sport at the end of 1985 season.
However, with Fiat Chrysler focusing on the revival of Maserati, Jeep and Alfa Romeo brands, a return of the Italian car brand is more likely like than ever.
Speaking at Ferrari’s post-season press conference in Maranello, Marchionne, who is also the president of Ferrari, said: "It's incredible how the Alfa marque remains in people's hearts. For that very reason we are thinking about bringing it back, as our competitor, to racing, to Formula One. It's important for Alfa to return."
Alfa Romeo logos appeared on the sidepods of the Ferrari SF15-T this season, hinting an F1 return for the Italian carmaker.
by Rachit Thukral