Ferrari’s president Luca Di Montezemolo wants a collective brainstorming for the good of F1. He claims that the contributions arriving by everyone are valuable: teams, sponsors, promoters and media, with the aim of restoring the core values of F1. He would like also to invite other leading companies that are not currently involved or are just partially involved: new media, social networks and information magnates like Apple or Google.
This proposal was sent as a letter to the holder of the commercial rights, Bernie Ecclestone, and the president of the fund of F1, Donald McKenzie. Ferrari described it “not as an ultimatum, nor a threat, but a proposal to call together all the key players in the sport to sit down around a table and come up with new ideas that will see Formula 1 continue to set the benchmark in motorsport, on level terms with global events such as the Olympics and the football World Cup."
Ferrari's opinion on how should be the Formula 1 is far from it is today. "Formula One has to be based on technological innovation, research and development, but all must be done with sustainable costs and, above all, should be pursued in the context of a product that can provide entertainment. Because it is precisely the show which attracts business partners, sponsors, partners and, above all, the fans, the real consumers of the product that is Formula One. Finding the right combination of these ingredients will be vital for sustainability and future success of our beloved sport. ". The head of the Ferrari F1 team insists on the idea that there is a need of rethinking the show, how can it be improved, from the availability of the product itself to the format of races and the aims of the new regulations.
Montezemolo is obviously not happy with the current regulations and he thinks that F1 can learn from other sports which have understood and used a lot better the new technologies. His thoughts are that fans don’t want to see a pilot economizing fuel or tires (referring to the last major change in the regulation of F1 to cut costs and try to modernize, including the introduction of a new V6 engine hybrid turbo, less noisy and less polluting). “People want to see how the drivers squeeze thoroughly to get from one point to another. F1 is a sport, yes, but also a show," highlighted the head of the 'Scuderia'.
He also suggested that, since actual F1 is not working, Ferrari could quit F1 and start racing in LeMans instead. He told the Wall Street Journal "Of course, we cannot do sports car racing and Formula One. It's not possible." Ferrari quickly posted a statement in its website that said that Montezemolo’s words were taken to the extremes. They made clear that they don’t have any intention of retiring of F1 yet but, as the deadline for changes that will take effect next year is approaching and no ideas of meaningful cost savings are coming up, maybe the small teams will be forced to retire.