Declining market share or more specifically as a result of declining revenues from the sale of iPhones, it’s been strongly suggested that Apple might be entering a different environment to test its fortunes. While a deal is yet to happen, a meeting between Tesla CEO Elon Musk and Adrian Perica who is the head of Mergers and Acquisitions for Apple has sparked off a live rumor that Apple might be acquiring the electronic carmaker. Even though, it’s only a rumor that Apple is interested in entering a new category altogether as Tesla CEO has confirmed of such a meeting taking place, perhaps things could have been so eye-catchy if Apple jumped the ship and entered motorsports.
Disclaimer: The following is only of imagination, and was written in context of all the rumor spread around the World as to what happens to Automobile Industry if a giant like Apple enters the field.
Formula E and the Presence of Apple:
Although Bernie Ecclestone has tipped ZoneOne Radio that Formula E organisers are entering the field for making a few quid and that the sport will reach its demise in a matter of time, Formula E is an inspiring series, and will surely be on par with Formula 1 in a few years from now.
“For them (the organisers) it's a commercial thing. One or two of them are going to make a few quid and that will be the end of it, I can't see it ever working. I know how much it costs to put a street race together” - Ecclestone
Electric Cars have bad reputation, and it was of much irony that the series has managed to attract quite a solid names in the Industry who were willing to field their own entity in this innovative series. The first few teams that were announced were rich in experience either on going green with their initiatives of Racing or were just experienced campaigners of the sport. We have Drayson Racing who are the leaders of promoting the EV technology in many motorsports series across the globe, they are also acting as the advisors of Formula E along with testing the Formula E car. Andretti Autosport, Audi Sport ABT, Dragon Racing along with China Racing are rich in motorsport experience. China Racing have gone a step ahead and confirmed that they are planning to be a constructor within three years with the support of Chinese EV manufacturers. Super Aguri isn’t an unknown brand either as they are best known for flirting with Formula 1 for a brief period. Formula E will be an ideal battlefield for Aguri Suzuki and his small but efficient team. The Indian Team on the grid, Mahindra Racing is an formidable force in this field of automotive with their well known Mahindra Reva Brand. According to some critics, the three specifically developed teams of the sport are probably the weakest of the lot but they offer a lot of firepower as well. The Technology Giant Virgin known for many things including Formula 1 along with e-Dams Formula E Team led by Alain Prost, Jean-Paul Driot are the ones who might be on the back foot at this initial stages, but they are backed by heavyweights, and they are the dark horses of the sport. Venturi Grand Prix led by the man who forever seems to be one step short of winning the oscars, Leonardo DiCaprio in partnership with Venturi Automobiles who holds the record for land speed on Electric Vehicles have confirmed their prospects of becoming a full fledged constructor from the second season.
The Grid does look strong, and the car which was unveiled recently and that’s said to be used by the teams for the first season does promise groundbreaking specifications minus the sound. As shown in the promotional videos, the car is capable of performing donuts for those who are curious, although it would take quite a while for it to reach the speed and the reliability as its other motorsport cousins. The series is an open championship under the regulations set by the FIA, and that’s where it gets interesting.
Again, switching back to the topic. The series has prominent names from the Industry, along with the couple of Independent teams, but the name Apple would garner even more visibility to the series, and the entire flock associated with the series would benefit due to the rich commercial aspects. Also, upon gaining more reputation in the motorsport arena, Apple could eventually buyout an automotive manufacturer, and transfer the knowledge that they have acquired in the process to the cars that will hit the road. Apple could benefit from taking part in such a series like Formula E on wide array of dots, as Technology is a vital part of Formula E, and this could very well affect Apple’s products as well.
It’s also worth noting that the day Apple enters the sport, the series and the Company would both mutually benefit in numerous ways. Some of them include:
Formula E does have some amazing names on the grid, but a giant like Apple entering the grid is also an extra bonus. Apple is cash rich, and despite the fact that Formula E is a motorsport series that Apple is no way related, they could very well be successful due to the fact that Technology is an integral part of Formula E.